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UTM Campaign URL Builder

Generate custom Google Analytics tracking URLs with source, medium, campaign, term, and content parameters instantly.

The destination webpage you want to direct campaign traffic to.
The referrer platform (e.g. google, newsletter, facebook).
Product name, promo code, or strategic initiative.
Paid search keywords or targeted audience tags.
Differentiate ads, links, or CTA buttons pointing to the same URL.
Generated Campaign URL 0 chars
https://onetoolbox.dev/?utm_source=newsletter&utm_medium=email&utm_campaign=summer_promo
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Parameter Breakdown

Parameter Value

What are UTM Parameters & Why Are They Essential?

UTM (Urchin Tracking Module) parameters are short text codes added to URLs that allow marketing and analytics platforms (such as Google Analytics 4, Mixpanel, and HubSpot) to track the exact source, medium, and campaign that drove a visitor to your website.

The 5 Standard UTM Tracking Parameters

  • utm_source (Required): The platform or referrer sending traffic (e.g. google, twitter, newsletter).
  • utm_medium (Required): The marketing channel format (e.g. cpc, email, social, banner).
  • utm_campaign (Recommended): The strategic campaign name (e.g. black_friday_2026).
  • utm_term: The paid search keyword or audience segment.
  • utm_content: Used for A/B testing ads, links, or creative variations (e.g. blue_header_cta vs green_footer_link).

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